9 Mistakes Every Small Business Owner Must Avoid
Together, we'll explore the nine common mistakes small business owners should avoid to pave the way for growth, success, and exceptional customer service.
Unlocking Employee Loyalty: Managing Employee Turnover
A key tool and metric for businesses to track is the employee turnover rate. A high turnover rate can cost a business thousands, if not millions, of dollars and impact morale and productivity.
The Complete Guide To OnBoarding
Get the complete onboarding guide and boost your company brand.
The 6 COMPONENTS of a Healthy Business
To grow, you must change your belief that you are your business and let your business become its own entity. —Gino Wickman, EOS
Minding your business
If we can honestly answer why we want what we want (goal) and it aligns with our core values, we can move forward with resilience and perseverance—even when the how seems far off, and even when no one is cheering us on.
Ways to Increase Customer Retention And Why It’s Important
We know now that retained customers have higher lifetime value and are more profitable for our business. As we head into the new year, make it a New Year’s resolution to focus on building and maintaining long-term relationships with your customers, delivering excellent service, taking advantage of customer feedback, offering customer loyalty programs, ensuring your product quality is competitive, and improving employee happiness to retain more customers in the long run.
Why story matters to your business
In my latest blog we cross the bridge to your ultimate customer using the time-tested, and relational building STORY. Why Story Matters to your business challenges you to jump off the trend wagon and go for the long game. The investment now provides lasting returns.
What to know—and what to ignore—about SEO as a busy small business owner
Featured Guest Blogger and SEO expert Shari Lynn of The Write Reflection shares sensible advice on SEO for small business owners.
Is Selling A Sin (or just feel sleazy)?
In January of this year an essay for AdWeek blames an “atmosphere of disbelief” in advertising and brands on the fact that today’s consumer “knows how the machine works.” In essence, the curtain has been pulled back and the public is not impressed with the manipulative tactics and psychological games employed by the industry.
How Science-based marketing stacks up to Service-based marketing.
Creative Event Marketing for Small Business
Event marketing offers the small business owner a host of advertising and brand elevation opportunities to reach their customer base and not break the bank. So, if your business isn’t taking advantage of the marketing opportunities right in your own backyard, you’re missing out on reaching those most likely to visit your shop: Your Neighbors.
Social Media Tools for small businesses
I’ve put together a list of tools that will help you save time and keep you organized while creating a well thought out social media strategy for your business.
Cold Play Was Right!
Effective Communication is imperative for business success. Great communication starts when we realize that we are not responsible nor required to defend ourselves based on the misconceptions or wrong assumptions of others, regardless of the position they hold.
Managing From Core Values
In my “Guide to Company Core Values” course, I talk about how when our values are integrated into the different operations of a business, we build stronger, healthier businesses. This requires a little strategic planning away from the day-to-day operations. I know, I was reluctant to take that precious time away too. However, I have a story to share.
What are your gifts?
When I was young I lived and breathed horses. I drove my mother crazy because I was on hands and knees more than I was on two feet. It was no surprise that I decided I wanted to be a veterinarian when I grew up.
How employee management impacts your business
Many small business owners forget all too soon what it was like working for someone else. “I got tired of working for other people and never getting recognized for my work,” and “The demanding hours of the corporate world and the office politics were just too much for me,” are common reasons given by independent operators. Why then do these former disgruntled employees create the same negative environment in their own offices?
Guide to Creating Company Values & Culture
Before you write your business plan or do your projections, your core values should be so ingrained in your plans you can easily explain it without notes. Core values are the lifeblood, fuel and heart of company culture, says Brad Rencher, CEO of BambooHR. Without them, it's virtually impossible to maintain a consistent, healthy culture, especially as the organization or company scales and brings on new people.