9 Mistakes Every Small Business Owner Must Avoid
Together, we'll explore the nine common mistakes small business owners should avoid to pave the way for growth, success, and exceptional customer service.
Is Selling A Sin (or just feel sleazy)?
In January of this year an essay for AdWeek blames an “atmosphere of disbelief” in advertising and brands on the fact that today’s consumer “knows how the machine works.” In essence, the curtain has been pulled back and the public is not impressed with the manipulative tactics and psychological games employed by the industry.
How Science-based marketing stacks up to Service-based marketing.
Managing From Core Values
In my “Guide to Company Core Values” course, I talk about how when our values are integrated into the different operations of a business, we build stronger, healthier businesses. This requires a little strategic planning away from the day-to-day operations. I know, I was reluctant to take that precious time away too. However, I have a story to share.